Recently The New York Times  article, “Why Eating Processed Foods Might Make You Fat” by Anahad O’Connor, reported on a study that compared a “typical” American diet of processed food and a natural, plant-based diet. The study determined that eating processed food causes most consumers to overindulge, gain weight, and suffer health issues. As O’Connor states: “Observational studies of thousands of people have found that eating high amounts of these [processed] foods is associated with a greater likelihood of early death from heart disease and cancer.” The study extolls the virtues of eating a natural, plant-based diet in order to achieve optimal health.

Why, then, do people “treat” themselves with processed foods like take-out pizza, potato chips, and mass-produced candy?  It’s simple. Big food companies spend a lot of money finding that sweet spot that combines the perfect ratio of fat, sugar, and salt that makes processed food addictive. There’s a reason we “can’t have” just one chip. Companies have worked over decades to “tweak” their recipes to make sure we keep eating and eating until the bag is empty! And then what happens? We buy more to satiate our cravings and the companies make more money.

So why not flip this narrative? Instead of craving take-out-pizza, why not make your own healthy version? Choose what you put into your body. Why not dream about a hearty meal with Vegan Pesto Parmesan Grilled Corn? If you retrain your brain, slowly, to crave these types of food, treating yourself will feel a lot better. 

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