Yes—it is an e.l.f. haul! But everything pictured here, purchased during the recent online sale (50% or more off) was under $30 total and shipping was free. Even though the line is inexpensive, I have always found the products to be high quality. I have very sensitive skin, and e.l.f. is one of the brands that has never bothered me.
I first came upon e.l.f. when I purchased a brush set through Amazon. And really—that name! I know it stands for Eyes Lip Face, but I prefer to imagine the company owners are Tolkien fans. They have many excellent makeup tools and makeup products. I was excited, then, when e.l.f. started offering a hydrating line of skin care.